Copy die ik schreef voor sociale media
Hieronder heb ik wat voorbeelden verzameld van copy die ik schreef voor de sociale media van een lokale boekhandel.
Meet Elise (Instagram post)
In preschool, when Elise was a rosy-cheeked troublemaker with an incomprehensible speech impediment, she would walk around with a large book that she couldn’t read, making up stories for anyone who wanted to listen. That person usually ended up being mostly her unfortunate mother, a speech therapist and the only one who could decipher her daughter’s chitter-chatter. Still, Elise never lost that early love for stories, and she now uses that same—shall we say vivid—imagination to write about anything and everything (though her recent favourite is jotting down the odd things customers say after a couple glasses too many). Having obtained a Master’s degree in English, Dutch and whatever “Literary Science” is, she loves quoting Virginia Woolf and devouring nonfiction like it is her job. Still, having such a degree does occasionally lead to awkward questions about why she is, for instance, rereading thousands of pages of the Twilight series. Luckily, she can now say it is part of her job, which is almost true. At work, she loves showing up dressed as a British grandpa, mostly clad in tartan and wearing the same befuddled look whenever she uses “technology.” Being a reader, a writer, and a bookshop employee might be a predictable combination, but Elise’s passions don’t end there. Every Monday, she trods off to sewing class in the hopes of one day sewing an entire wardrobe’s worth of clothing. She also has a degree in gel polish, and loves all typesof painting, and knits awful things that she generously calls scarfs. If that weren’t enough, she is also the designated baker and culinary guinea pig in her family. While her long-term goal is to pack up her things and become a lonesome beekeeper in rural Scotland, for now she has settled for the next best thing: a full-time bookish person and occasional barista at Luddites.
Board games and book clubs (Instagram post)
At Luddites, we like to welcome all kinds of creative pursuits. Want to come brutally beat your best friend in chess, have a gossip marathon, or read every newspaper cover to cover without being disturbed by your kids? Always welcome.
Better yet, we love to host your book clubs in the comfort of our cozy bar upstairs. Make sure to bring your copies and opinions and we’ll take care of the rest.
New totebag announcement (Instagram post)
Sure, the world probably needs another tote bag as badly as it needs a new Marvel sequel, but what if we told you that THIS tote bag is different. Cartoon building? Check. Caricatures of our staff? Check. Revolutionary new way to carry around your books? Maybe! We'll leave that for you to decide. Of course nothing in life is free, so this tote bag isn't either. Pay 10 euro once and use it forever.
Book club announcement (Instagram post)
Spring has arrived. Birds are chirping, the sun is out - well, sometimes - and so is our secret.
You can now join our very own Luddites book club.
Fiction, non-fiction, random hyper-fixations, we will read and discuss it all. We want our little club to be accessible to as many of you as possible, so for now we are starting out in English with Bunny by Mona Awad. Just a warning: it is bonkers.
Want to participate? Go to the link in bio and register for our first gathering. Matching tattoos and secret code will follow.
Second book club meeting (Instagram post)
Dearest (future) book club fans, we have exciting news for you.
Book club meeting two is ready for you.
Not a fan of the gobbledygook* that was Bunny by Mona Awad?
Don’t worry, because this time around, we will be tackling a beautiful classic by none other than the legendary Sylvia Plath, The Bell Jar.
Ready to feel depressed and have an existential crisis? Read along this month and come cry at Luddites on June 1, at 20h30. (So maybe do worry, actually. It fits the vibe.)
*Gobbledygook is forties slang for “nonsense” or “language that is unintelligible”. Plath was born in the thirties, so it just felt right.
Get your ticket(s) via the link in bio.
Second book club meeting: book review
The Bell Jar - Sylvia Plath
Conscious of the fact that Sylvia Plath is most famous for her confessional poetry, I had certain expectations regarding her posthumously published novel 'The Bell Jar'. I believed it would be a lyrical wave of emotion flowing off the page. Instead, I was met with a hard-hitting, haphazard, and snappy display of the inner world of a comfortless young woman. A young woman who grapples with the myriad of outcomes that her future holds for her, while not desiring the fruition of any of them. Her musings on life and death are youthful, yet honest. The arguably uglier sides of humanity, such as jealousy and self-centredness, are handed to the reader without a balmy disguise. Esther Greenwood might not be an Austen heroine we can aspire to resemble, but she is an important evocation of the mark societal expectations and early onset lethargy can leave on a still developingmind. While 'The Bell Jar' is certainly not suitable for everyone's Sunday evening read, it remains a classic for a reason; a classic you should definitely give a shot at the right time in your life.
Event announcement (Instagram post)
The events keep on coming!
Author Ish Ait Hamou’s newest book ‘Heavy Heart’ came out yesterday, so that calls for a (slightly belated) celebration.
@ishquote will be settling into our cozy pink couch on June 30th, from 18h till 20h for pleasant chats and -if you ask nicely- a personalized signature on your copy.
You do not have to buy any tickets this time around, just stop by whenever you please.
Do you want to win the award for customer of the year?
Fill in the form in bio, so we have an idea of how many of you we can expect, and maybe we’ll hang your portrait on our wall.
(Disclaimer: we won’t.)
New wine! (Instagram post)
Who doesn’t love getting drunk in the summertime? Lots of people don’t!
That’s why we have stocked up on a new non-alcoholic wine for you to enjoy and even remember after a few glasses of it. How lovely.
Come try this fresh, sparkling Von Wiesen Brombeerblaat & Apfel. (German for very tasty.)
Third book club meeting: book review
Book club night three was lovely, a big thank you to everyone who participated!
As always, here is my (read: Elise's) review of the book we discussed, which was 'My Body' by Emily
Ratajkowki.
Emily Ratajkowski has been a household name in the modelling industry ever since the controversial ‘Blurred Lines’ music video came out. At the tender age of 21, she was labelled a sex symbol. Unsurprisingly, this reputation is not an easy one. When a book of nude photographs was published under her name, without her permission, Ratajkowski decided to speak up about the abuse that she endures as a model. In writing an essay (2020) for American lifestyle site ‘The Cut’ to reclaim her own image, she opened the flood gates for criticism regarding her right to publish a feminist piece, while -according to many- essentially being part of the problem. In response, Ratajkowski published her memoir ‘My Body’ (2021), offering an insider perspective on the modeling industry and triggering a previously largely avoided conversation about the many facets of the profession. The essay collection provides a glimpse of her complicated upbringing, which clearly shaped her fixation on her own body. When Ratajkowski was still a child, her mother instilled in her a sense of constant competition and envy amongst women. The impressionable Emily was encouraged to flaunt her physical beauty and be proud of her feminine figure and taught to use it to her advantage. Throughout the book, Ratajkowski questions whether her body can be a commodity and capitalist pawn, without her losing control of her own identity. Overall, Ratajkowski brings a refreshing self-awareness to the table, going on tangents about authoritarian abuse, influencer culture, sexism, ageism, and unattainable beauty standards. Yet, in some places she could have dug deeper and examined the role she plays in reinforcing this idealistic view of the female figure. While ‘My Body’ has its flaws, it remains a valuable and vulnerable voice in the ongoing feminist discussion.
Competition (Instagram post)
Have you noticed it’s summer yet? We sure have. Booksellers are not heat-resistant. Write that down.
The only thing keeping us going is indulging in some sunny summer reads.
And you can too.
Want to win our top 10 books to read this summer? We cannot promise they will give you the same relief that airconditioning can bring, but you will at least be entertained while melting away.
So what do you have to do, you ask?
More than liking and sharing something, because we want to be more fun than that.
📚 Share your most summery Luddites tote bag picture in an IG post or in our DMs. Make sure to tag
us so we can see your visual masterpiece. Think beachy background, bag full of flowers, puppies…
Get creative with it!
📚 Like this post and follow @ludditesantwerp
📚 Tag the person you’d share your prize with in the comments below, because sharing is caring.
This competition is only open to people who live in Belgium.
Competition closes on 2 August the winner will be announced on 6 August. Good luck!
